India, Aug. 12 -- Kiran Shah, the founder and CEO of Go Zero Ice Creams, has offered his opinion on the "Shocking Downfall of Zudio" in an Instagram video. In the clip, Shah claimed that Zudio's rapid growth is becoming its own biggest obstacle, outlining two main problems resulting from Tata's aggressive expansion to nearly 1,000 stores.

"Zudio ka sabse bada dushman aur koi nahi hai, khud Zudio ki hi growth hai. Tata ne aggressive expansion karke lagbhag 1,000 Zudio stores open toh kar diye. Aur yeh sunne mein ek success story bhi lagti hai, par exactly yahi se shuru hoti hai inki do sabse badi problems," he said, claiming that Tata Group's rapid expansion of its low-cost fashion brand has resulted in declining sales.

Shah claimed that...