Global luxury brands find their festive glow in Diwali this year
India, Oct. 23 -- As India's appetite for luxury fashion booms towards an estimated $33.17 billion market ( Rs.3.15 lakh crore) by 2032, projected by Ken Research, global names are going all-in on the festival of lights. Brands are wooing shoppers with bespoke capsule collections, curated Diwali parties, and immersive campaigns.
"Diwali has become impossible for global luxury brands to ignore because it now sits at the intersection of affluence, aspiration and cultural pride. The primary driver is economic. India is now one of the world's fastest-growing luxury markets, with a rapidly expanding population of high-net-worth consumers and strong luxury spending both at home and abroad," says luxury brand consultant Rajan Narayan, Lonely Cl...
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