India, Oct. 17 -- Ten years after its India entry, Swedish fashion brand H&M launched its range of beauty products in the country this month which, it said, are trendy and affordable. At the premium end, cosmetics giant Estee Lauder Companies plans to increase investments here and launch mini packs of its prestige and luxury brands like Bobbi Brown, M.A.C, Too Faced, Clinique and Estee Lauder, to widen reach. In September, fashion e-tailer Myntra partnered with Sugar Cosmetics to launch skincare and makeup brand Molten Beauty targeted at the GenZ consumers driving 44% of India's $20 billion beauty and personal care (BPC) category.

The action in the BPC category in India is palpable with traditional FMCG companies acquiring specialist ski...