India, May 29 -- Waistcoat sets, spaghetti strap silhouettes, halter necklines - if these descriptions make you think of a global western wear brand, think again. These designs, plus Farshi salwars, kurtas and palazzos, were part of women's ethnic wear brand Aurelia's (from Aditya Birla Fashion and Retail Ltd) spring-summer collections earlier this year. "Some of the most exciting fashion stories in India right now are re-imagined versions of Indian wear," said Aparajita Sengupta, senior director, creatives and curation at Myntra. At FWD, Myntra's Gen Z fashion destination, ethnic wear is one of the fastest-growing categories.

Modern take on Indian ethnic wear has given fresh wind to apparel's largest selling category, driven by GenZ and...