India, March 19 -- Gautam Gambhir, current head coach of the Indian men's cricket team, has petitioned the Delhi High Court, filing a civil suit which takes action against a series of online entities and individuals who have been accused of misrepresenting his image on the internet.

Gambhir has alleged misuse of identity via deepfakes and AI-generated content, and seeks INR 2.5 crore in damages as well as 'comprehensive protection of his personality and publicity rights'.

Gambhir also targeted unauthorised merchandising using his publicity, and the civil suit in the Delhi HC targets 16 defendants which include several social media users mentioned by name in the statement. Gambhir also files the case against social media platforms such a...