India, Sept. 15 -- justify;">The Asia-based studio reached 250,000 monthly active users and around $2 million in revenue through retention and community-led growth rather than paid acquisition.

2021 was a difficult year to start a consumer app studio. Privacy changes had made paid acquisition harder to rely on. The funding market cooled sharply within eighteen months. App store economics increasingly favoured the incumbents.

Nexus Play, an Asia-based studio founded that year, built through it for four years. In July 2025 it was acquired by Gaming Point, a studio that specialises in scaling breakout titles across emerging markets. By then the portfolio had reached 250,000 monthly active users and around $2 million in revenue.

The deal w...