India, Oct. 16 -- With Dussehra falling on October 20, the box office is gearing up for a crowded festive weekend. While Rajinikanth's Jailer 2 opened on Thursday, Friday sees the release of Yami Gautam Dhar's fantasy drama Nayyi Navelli, Rajkummar Rao's courtroom drama a Pruhaa Pruhaar, Vijay Deverakonda and Rashmika Mandanna's Ranabaali, and Hollywood films Street Fighter and Whalefall.

Commenting on why the day matters to the trade, Kamal Gianchandani, CEO, PVR Inox Pictures Limited, tells us, "The Dussehra week is a very good window. It has always been a strong time to release a film in all languages, not just Hindi but across the country. Typically, films released during the Dussehra week have a very clean run until Diwali, when the...