India, Aug. 7 -- The Indian jewellery landscape is entering a new chapter, one shaped by changing consumer preferences, evolving lifestyles and greater access to contemporary fine jewellery. At the heart of this transformation are Lab-Grown Diamonds (LGDs), which have rapidly evolved from a niche curiosity into a mainstream jewellery choice in just two to three years.

For generations, fine jewellery was reserved for weddings, anniversaries and heirlooms, brought out only for life's biggest celebrations. Today, that definition is changing. Insights from Amazon.in indicate that Women aged 24-38 are increasingly choosing jewellery that reflects their personal style, with self-gifting, milestone celebrations and even "no occasion" purchases ...