India, Sept. 3 -- That commercial equation still matters. What has changed is where customers are searching.

A prospective buyer can now ask Google, ChatGPT or another AI-powered platform to recommend companies, compare service providers, evaluate products or shortlist solutions. Instead of visiting ten websites individually, the buyer may begin with an AI-generated answer that compresses much of the research process into a single conversation.

For businesses, this creates a new commercial question: Is your company visible when AI systems influence the buying decision?

ThatWare, an India-origin SEO company">SEO company">SEO company working with businesses across international markets, believes this transition is expanding SEO rather th...