India, June 10 -- The Ministry of Tribal Affairs, through the Tribal Cooperative Marketing Development Federation of India (TRIFED), unveiled RISA - Timeless Tribal, a dedicated premium brand for tribal textiles, embroideries and handicrafts, and inaugurated the exclusive RISA Store at Gallery No 2, Rajiv Gandhi Handicrafts Bhawan, Connaught Place, New Delhi, on June 10.

The initiative aligns with the central government's vision of Viksit Bharat, promoting inclusive growth through the economic empowerment of tribal communities while preserving India's rich cultural heritage.

The RISA initiative has been conceptualised to create a distinct brand identity for tribal products, strengthen market linkages for tribal artisans, facilitate desi...