From frozen vegetables to ready-to-eat meals: The frozen food myth India needs to rethink
India, Aug. 12 -- Walk into any Indian kitchen and mention frozen food. Before the conversation has even begun, the verdict is usually out. You will be bombarded with statements like: 'It's not fresh,' 'It must be full of preservatives,' 'Nothing frozen can match freshly made food,' and more. These perceptions have existed for years, but they don't reflect how today's food systems or preservation technologies actually work. In an interview with HT Lifestyle, Sanket Shrikanth, founder and CEO of Scandalous Foods, busts myths surrounding frozen food.
Sanket said, "We rarely question a tomato that has travelled over a thousand kilometres, spent days in trucks, warehouses and retail shelves before reaching our kitchens. But a product frozen ...
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