From Essentials to Indulgence: How Men's Grooming Is Evolving on Amazon.in
India, Sept. 8 -- Not too long ago, men's grooming was largely defined by the basics: face wash, a shaving routine, and perhaps a deodorant. Today, that definition is evolvingThis evolution is creating new opportunities for brands to meet consumers with more specialized and diverse offerings. Men's grooming on Amazon.in is growing 1.6X year-on-year, with customers increasingly moving beyond basic grooming to explore skincare, body care and fragrances. Tiger Shroff's PROWL is one such example, entering its next phase of growth on Amazon.in with an expanded portfolio of over 18 products across these categories. At the brand's launch event in Mumbai on 5 September 2026, held at MMA Matrix Wellness Centre., Siddharth Bhagat, Director, Amazon ...
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