From BTS to Bollywood: HYBE INDIA is betting big on Indian talent
India, July 17 -- India is all set to have its own K-pop girl group. HYBE INDIA, the subsidiary arm of the global entertainment label behind BTS, has been conducting countrywide auditions in search of the voices and faces who will make up the band.
Describing India as not just another market but one of the world's fastest-growing and most culturally dynamic music ecosystems, HYBE INDIA CEO Damien Woochang Lee is unequivocal about what drew the label here.
"Music is deeply woven into everyday life, and India's extraordinary diversity of languages, traditions, and artistic expressions creates an environment unlike any other. Today, India's music industry is undergoing a significant transformation. While Bollywood remains an important forc...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.