India, June 10 -- International brands have been drawing inspiration from India for many years. Be it Prada releasing Kolhapuri chappals, the Scandinavian scarf debacle, or even taking credit for embroideries mastered by Indian craftsmen over the centuries, brands have had India on their mood board forever. But the backlash comes when, after stealing the ideas, they sell them for exorbitant prices, even though you can get the same thing for half the price or less.

The latest brand to give everyday Indians items a luxury makeover is the French luxury fragrance house Diptyque. The brand recently released a home incense spiral as part of its limited summer collection, and it has Indians in stitches.

We have all grown up using mosquito coil...