India, July 1 -- France has taken another major step in its fight against ultra-fast fashion. On Monday (June 29, 2026) the French Senate approved a revised version of its anti-fast-fashion bill, introducing stricter penalties for online fast-fashion giants such as Shein and Temu. The legislation, which has been under discussion for more than two years, now awaits presidential approval before it can come into force.

"Fast fashion" refers to a retail model that rapidly and cheaply reproduces trend-driven clothing, with new styles launched at a constant pace to encourage frequent purchases. The approach has dominated the mass-market apparel industry for nearly two decades, led by brands such as Zara and H&M. However, "ultra-fast fashion" i...