India, May 27 -- The founder of Ekaya Banaras has revealed the one mistake that ended up costing her a whopping Rs.40 lakh. Palak Shah took to Instagram to talk about the oversight that led to the massive loss when she was just starting out.

Ekaya Banaras is a luxury Indian textile and fashion brand known for contemporary Banarasi sarees, lehengas and handwoven fabrics. The company describes itself as a 120+ year-old, fourth-generation family textile business that evolved into the modern label Ekaya. It has stores in cities including Delhi, Mumbai, Hyderabad and Ahmedabad.

Recalling the incident, Mumbai-based Palak Shah said it happened in 2012 or 2013, when she was around 21 and had just launched the brand. Wanting to create visibility...