India, Sept. 10 -- Apple unveiled its first folding iPhone on Wednesday, the iPhone Duo, priced at $2,000, the most visible change to the design of its best-selling product since the company dropped the physical home button with the iPhone X in 2017. The launch, at its Cupertino headquarters in California, was the first led by chief executive officer John Ternus, who took over from Tim Cook on September 1.

Apple also launched the iPhone 18 Pro and iPhone 18 Pro Max, priced at $1,199 and $1,299 and starting at Rs.1,64,900 in India, along with the Apple Watch Series 12, a fourth-generation Watch Ultra, and the AirPods 5. Both Pro models are $100 more than last year's.

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