India, March 20 -- Thomson is expanding its presence in India with the launch of a new product category-refrigerators. The French brand, in partnership with Super Plastronics Pvt Ltd (SPPL), is betting on value-driven offerings tailored specifically for Indian households.

Ahead of the launch, I, Aishwarya Faraswal (HT), spoke with Sebastien Crombez, Sales Account Director at Talisman Brands Inc (Thomson France) and Avneet Singh Marwah, CEO, SPPL, about the company's strategy, target audience, and why it is avoiding the smart appliance race.

Aishwarya Faraswal (HT): Thomson is entering a highly saturated refrigerator market in India, with brands -what gap did you identify that convinced you this is the right time to enter the refrigerato...