India, Aug. 18 -- Ravi Kishan is everywhere right now. From "money follows my brother" and "Koteshwaray Shiv Koteshwaray" to viral dance moves and meme-worthy interviews, the actor-politician has become Gen Z's unlikely internet obsession. And now, the Ravi Kishan effect has revived singer Aroob Khan's 2020 track Gucci, with creators pairing it with his clips and dance edits, giving the song a fresh burst of virality. Originally released in 2020, the track was already popular and had gone viral back then, but it has now found a second life on Instagram.

"It was so unexpected. At first when it started, random videos started popping up on my Explore and I was like, okay, okay. And then suddenly it was everywhere. It was like a shocker to m...