India, Oct. 2 -- Norway football star Erling Haaland has taken legal action against Norwegian Air Shuttle, alleging that the airline used elements of his appearance without permission in a World Cup advertisement. The dispute centres on a social media post released during the 2026 FIFA World Cup, when Norway made its first appearance at the tournament since 1998.

According to Norwegian newspaper Verdens Gang (VG), the airline shared a composite image of one of its aircraft featuring a ponytail resembling Haaland's distinctive hairstyle. The post carried the caption, "We've never looked more Norwegian," referencing the national team's World Cup campaign.

Haaland's lawyer, Thomas Hagen, told AFP, "The case concerns Norwegian's unlawful us...