India, July 30 -- Dubai has rolled out a new tourism initiative aimed at encouraging more overseas visitors, including Indians, by rewarding eligible UAE residents who invite friends and family to the emirate. The campaign comes as Dubai seeks to revive tourism affected by the ongoing West Asia conflict that disrupted travel and dented the city's image as a stable destination.

The programme, called Dubai Invite, allows qualifying residents to receive benefits worth Dh3,000 ( Rs.2.35 lakh) when their nominated visitors travel to Dubai during the campaign period, as per Visit Dubai's website.

While the rewards are meant for UAE residents, the initiative is expected to encourage more international arrivals by making trips to Dubai more att...