India, Oct. 5 -- Dharampal Satyapal Group (DS Group), an FMCG conglomerate and multi-business corporation, in collaboration with WPP Media and MICA (Mudra Institute of Communications, Ahmedabad), has launched DCODE 2.0 - The Guide to Digital Marketing, the second edition of its digital marketing playbook.

Building on its first edition, DCODE 2.0 examines changes in digital marketing, with Artificial Intelligence (AI) integrated across areas including Search, Paid Media, Performance Marketing, Content & Creative and other key disciplines. Rather than treating AI as a standalone subject, the playbook looks at its application across different areas of digital marketing.

The second edition includes MICA as an academic partner, bringing acad...