India, Oct. 19 -- A shortage of marigold flowers amid drought conditions has pushed wholesale prices to Rs.100-120 per kg in the city ahead of Dussehra on Tuesday, adding to consumers' festive expenses.

Traders at the Pune Market Yard attributed the price rise to reduced supplies and a surge in demand from households, temples and businesses preparing for the festival. Marigolds are widely used for puja, garlands, torans and decorations during Dussehra.

"The supply of marigold flowers has reduced this year, and the drought has affected availability. At the same time, demand has increased ahead of Dussehra. Prices have therefore risen to around Rs.100 to 120 per kg, and it has become difficult to meet the demand at the usual rates," said ...