India, April 29 -- Skincare has become a trend more than a necessity. With social media promoting 5-step, 7-step, and even 10-step skincare routines, it begs the question: are they truly necessary? Driven by the promise of results, people often follow these routines out of obligation and end up regretting it. In conversation with HT Lifestyle, Swagatika Das, CEO and co-founder, Nat Habit, decoded the reality behind these several steps in the skincare routine.
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Swagatika said, "Skincare hasn't necessarily become more effective over the years; it has become more complicated. What was once a simple, intuitive routine has evolved...
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