India, April 18 -- It is unclear if it is in response to the much-awaited Dunesday clash or just Disney diversifying into the exhibition side of cinema, but the movie giant is now partnering with theatre chains to bring a new large-format screen certification. Infinity Vision, a giant screen format, is being seen as a rival to IMAX and will roll out in time for the release of Avengers: Doomsday in December.

Bloomberg quoted people familiar with the matter saying that to qualify for the new Infinity Vision label, auditoriums will need a screen width of at least 50 feet, laser projection, and the 7.1 surround-sound system from Dolby Laboratories Inc. The report stated that around 5,500 screens globally would meet the standards for the new ...