Disney and Kraft Heinz sign multiyear strategic alliance for parks, movies, TV and cruises
India, July 21 -- Disney and Kraft Heinz have signed a new long-term partnership. The two companies announced a multiyear "strategic alliance" that will cover entertainment, food and real-world experiences. The financial details of the deal have not been shared. Both companies did not reveal how much the partnership is worth.
The partnership will bring Kraft Heinz brands into Disney's world. This includes Disney movies, TV shows, theme parks, cruise ships and other entertainment platforms, according to The Hollywood Reporter. Ten Kraft Heinz brands are part of the deal. Some of the biggest names include Heinz ketchup, Philadelphia cream cheese and Kraft Mac & Cheese. Visitors at Disney parks will see Kraft Heinz products more often. Thes...
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