JAMMU, Sept. 25 -- In a major push toward eco-friendly travel, the directorate of tourism on Friday flagged off an electric vehicle (EV) rally from Jammu to Srinagar.

The initiative aims to raise awareness about zero-emission travel and showcase Jammu & Kashmir's commitment to sustainable, green tourism.

The event was conducted under the overall guidance and leadership of Dr. Vikas Gupta of Jammu and Kashmir Administrative Service (JKAS), director tourism Jammu.

The rally was jointly flagged off by Dr. Arun Kumar Manhas (JKAS), director industries , alongside joint director tourism Aijaz Qaiser (JKAS), deputy director tourism Pankaj Sasan (JKAS), and assistant director tourism Vishal Sadhotra (JKAS).

Addressing the participants, the j...