India, May 4 -- The Delhi high court has protected the personality rights of Bollywood actor Arjun Kapoor by restraining various entities from using his name, image, and identity without his consent.

A bench of justice Tushar Rao Gedela, in an April 29 order released later, observed that Kapoor, through years of hard work and performances in the film industry, has built an exclusive place for himself, which was being unlawfully exploited by various entities for commercial gains.

The court further held that entities using AI tools to generate sexually explicit and objectionable content involving the actor were clearly infringing his personality rights. It thus directed the immediate takedown of such material, including other infringing c...