India, Feb. 24 -- The Delhi High Court (HC) has protected the personality rights of singer Jubin Nautiyal by restraining various entities from using his name, image, and identity without his consent.

A bench of Justice Tushar Rao Gedela, in his February 19 order, observed that the damage to his image and personality appeared to be real and present and directed various entities to take down the infringing content.

The court's 20-page order also barred the creation or dissemination of AI-generated voice models, digital avatars, caricatures and other content imitating Nautiyal.

"In the considered opinion of this Court, the plaintiff has a prima facie strong case and, having regard to his well-known, popular and well-accepted personality, ...