India, May 16 -- Maggi in the mountains has long been seen as the perfect meal for travellers looking for comfort food in cold weather. A Delhi-based content creator recently decided to turn that idea into a business experiment by setting up a roadside Maggi stall in the hills to see how much money it could make in a single day.

The experiment, carried out by Devansh Tyagi, has now gone viral on Instagram, with millions of users watching him build a temporary food stall at a scenic mountain spot and sell Maggi to tourists and trekkers passing by. The video shows Tyagi arriving at the location with packets of instant noodles, cooking equipment, foldable tables and plastic chairs before assembling a small open-air cafe overlooking the hill...