India, Aug. 4 -- Food regulator FSSAI has reportedly directed Dabur India to not use claims of providing 100 per cent pure or natural products on their packaging, saying such labels were misleading and went against the law.

Dabur India Ltd is under the scanner for claiming that its products were '100 per cent Natural', '100 per cent Pure', '100 per cent Organic'. Some of its products were found stating '100 per cent Purity Guaranteed', while its coconut water was found to be labelled as '100 per cent Tender Coconut Water'. Dabur sells a wide range of food products, including honey, apple cider vinegar, virgin coconut oil, cow ghee, coconut water and more.

In a statement shared on its social media, the food regulator said, "FSSAI directe...