India, June 11 -- With the 2026 FIFA World Cup kicking off this week, Coors Light has unveiled a new limited-edition product that might be the ultimate watch party accessory.

The beer brand debuted the Tallerboy on Tuesday, June 9, it is a taller-than-a-tallboy canister designed to hold and chill three full Coors Light cans at once, according to USA Today. It is the latest part of Coors Light's soccer campaign ahead of the World Cup.

Earlier this summer, the brand also launched "The Cooors Call," a campaign featuring legendary Argentine soccer announcer Andres Cantor and his iconic "GOOOOAL" cheer.

"The Tallerboy is everything 'The Cooors Call' stands for, brought to life in physical form," said Matt Carpenter, vice president of market...