India, Oct. 29 -- The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs.1 lakh on Sunrise Foods for misleading consumers by marketing its Everyday bread as "100% Whole Wheat Bread", despite the product containing only 64% whole wheat.

According to an order dated October 28, the regulator directed the company to immediately discontinue the misleading advertisement across print and electronic media, including social media, and submit a compliance report within 15 days.

The CCPA found that the claim conveyed the impression that the bread was entirely made from whole wheat flour, while the product's actual composition did not support the representation. It also noted that the company had not adequately disclosed the p...