India, June 29 -- A new report has raised concerns that India's existing broadcasting tariff framework is allowing commercial establishments to generate significant revenue from premium sports broadcasts without fairly compensating the owners of the content rights. Titled Unauthorised Sports Broadcasting: Unlocking Revenue from Commercial Establishments, the report by Koan Advisory examines what it describes as a major loophole in India's commercial broadcasting regulations.

Based on surveys of 50 commercial establishments and 250 consumers across Delhi, Mumbai, Bengaluru, Kolkata, and Hyderabad, conducted before and during the IPL 2026 season, the study suggests that many businesses are benefiting commercially from live sports screening...