India, Aug. 14 -- Turns out, the secret to a fulfilling life isn't a villa in Tuscany or a beach holiday in the Maldives. It's buying lemon-scented detergent from the supermarket, picking up an iced latte, and making it home before traffic gets worse. Thanks, Instagram, for rebooting our fantasies.

Even the algorithm is excited about housework. We're seeing Reels in which one person is placing bananas, chips, and instant noodles into a grocery basket with the calm reverence usually reserved for a Japanese tea ceremony. Another Reel has someone deep-cleaning their kitchen. A corporate employee is documenting their "5 to 9 before their 9 to 5". These people aren't celebrating a milestone or on vacation. They are filming themselves going ab...