India, Aug. 4 -- The Council on Energy, Environment and Water (CEEW) has partnered with TVF's popular series Gullak to launch a campaign that uses storytelling to highlight the benefits of rooftop solar for Indian households. Through the collaboration, CEEW, one of the world's leading climate think tanks, aims to simplify the concept of rooftop solar and raise awareness about its long-term value by embedding the message within the show's familiar, family-oriented narrative.

As audiences become less responsive to traditional advertising, brands are increasingly turning to storytelling to connect with consumers. Rather than relying on conventional product placement, companies are weaving their messages into engaging narratives that feel mo...