India, Aug. 17 -- For years, skincare was rarely part of everyday conversations among men. Washing the face was often considered enough, while anything beyond that was viewed as unnecessary. Today, those perceptions are changing and looking after the skin is becoming as normal as exercising, eating healthier or making time for regular health check-ups. It is increasingly seen as an important part of self-care rather than vanity.

Shaily Mehrotra, CEO & Co-Founder, Fixderma & FCL, tells HT Shop Now, "Not every trend begins with a new product. Some begin with a simple change in mindset. The growing interest in brightening skincare among Indian men reflects this shift". She says, "More men are noticing what long commutes, harsh sunlight, pol...