India, Oct. 4 -- Branded residences are emerging as a distinct segment in India's luxury housing market, with developers and hospitality companies increasingly moving beyond the traditional proposition of a premium apartment to offer a combination of design, hospitality, curated services and lifestyle experiences.

The trend was discussed at CREDAI NATCON 2026 in Kolkata on Sunday. "The Growing Dominance of Branded Residences in India's Real Estate Space", moderated by Anshuman Magazine, Chairman and Chief Executive Officer, India, Southeast Asia, Middle East and Africa, CBRE.

The panel included Yukti Nagpal, Director, Gulshan Group; Jacob Purackal, senior Director, Development, Hilton Hotels; and Adhiraj Guha, senior Mixed Use Developme...