India, Oct. 29 -- The Braj Raj Utsav 2026 in Mathura has drawn visitors to stalls selling khadi, handicrafts and products featured under Uttar Pradesh's One District One Product (ODOP) initiative, with traditional goods, contemporary clothing and local food among the attractions.

Organised by the Uttar Pradesh Braj Teerth Vikas Parishad, the festival has brought products from several districts to a common marketplace. According to officials, the stalls are witnessing demand for clothing, decorative items, handcrafted jewellery, pottery and other locally made goods.

The ODOP section features products including leather goods from Agra, glass bangles from Firozabad, silk sarees and zari-zardozi work from Varanasi, chikankari from Lucknow, ...