India, Oct. 27 -- When Aditi Kumar returned to India in July this year on a new assignment, after spending almost a decade in the United Kingdom as an academic, she thought little of the adjustments - trading a quiet life in an English countryside for the bustle of Mumbai - since she was fired up by the prospect of finding her feet in a new academic environment.

A Fine arts and Art history post grad from JNU, Kumar worked as a researcher and teacher in the universities of Warwick and Loughborough. Today, she is an associate professor of Business of the Creative Industries at the University of York's Mumbai campus, currently functioning from One Boulevard in the Powai Business District, where she has established the department.

"It was a...