India, Oct. 29 -- By Diwali, 10 arterial roads across the city will wear a spic and span look as the Brihanmumbai Municipal Corporation (BMC) has issued detailed guidelines for a special cleanliness drive aimed at curbing pollution and maintaining air quality.

Assistant municipal commissioners and zonal deputy municipal commissioners will oversee the special drive, which commenced on Wednesday and will continue till November 7. Funds worth Rs.15 lakh have been earmarked for each ward under which the 10 roads fall to carry out various cleanliness activities.

The 10 roads where the drive will be implemented are the BKC Connector, Santacruz-Chembur Link Road (SCLR), Eastern Express Highway, Western Express Highway, Jogeshwari-Vikhroli Link...