India, Feb. 27 -- In poll bound West Bengal, the Bharatiya Janata Party will kick start its election campaign with a seven-day "Parivartan yatra" (call for change) beginning March 1, which will focus on the "key administrative lapses" of the ruling Trinamool Congress government in the state, said people aware of the details. The yatra will culminate with Prime Minister Narendra Modi's big rally on March 14, said people aware of the details.

The BJP, which won 77 of the 294 seats in 2021, has planned an outreach which is pivoted on the slogan 'Politano Dorkar, Chai BJP Sarkar'.

"The theme of the Yatra and the campaign is the need for change. when we compare governance and administration in Bengal with other BJP-ruled states, the differen...