New Delhi, Oct. 30 -- The BJP is planning to rope in "non-political players" to amplify its outreach against the Opposition's campaign over the alleged irregularities in the SIR of electoral rolls to buttress its argument that the allegations levelled against the ECI are a "political ploy" by the Congress-led INDIA bloc partners to discredit the institution, people aware of the matter said. BJP president Nitin Nabin on Thursday chaired a meeting with senior party leaders to review the progress of the outreach. According to a person aware of the details, the party cadre will continue to hold marches and other public events against the Opposition's campaign, but similar events by traders' bodies, professionals and civil society at large are a...