India, March 25 -- A Bengaluru-based couple's spending habits for their pet dog have sparked a discussion online after a startup founder shared how urban, dual-income households are prioritising pet care over personal expenses.

In a LinkedIn post, Gagan Arora, founder of GoQuest, described visiting a "DINKWAD" (Double Income, No Kids, With A Dog) couple in Indiranagar, where both partners work in tech and have no children, but own a Golden Retriever. During his visit, Arora said that he noticed premium pet products across their home, from a Rs.2,400 bag of dog food to probiotic supplements and grooming subscription boxes. The dog even had a dedicated fridge shelf with pre-portioned, labelled meals, he said.

When asked about their monthl...