India, Dec. 25 -- BCCI's finances have remained comfortably buoyant even after the exit of Dream11, a sponsor loss that, in most sports ecosystems, would trigger immediate belt-tightening. Instead, the board's internal budget note frames the episode as a short-term commercial disruption, not a structural threat.
"Notwithstanding the withdrawal of sponsors such as Dream11 and other entities affected by recent legislative changes, BCCI had successfully secured a new jersey sponsorship at a higher valuation for another two-and-a-half-year cycle," a note, accessed by Cricbuzz, stated.
Dream11's withdrawal came in the wake of legislative changes that affected online gaming-linked brands, a category that has been a major spender in Indian spo...
Click here to read full article from source
इस लेख के रीप्रिंट को खरीदने या इस प्रकाशन का पूरा फ़ीड प्राप्त करने के लिए, कृपया
हमे संपर्क करें.