Lucknow, May 11 -- Ballia's famous gram Sattu has now crossed national borders and established its identity in countries including the USA, China, Nepal and Dubai, along with several Gulf nations and credit goes to the One district one product (ODOP), the state government has said.

The most significant aspect of this initiative is that it has connected more than 700 women with employment opportunities.

This traditional and nutritious product from Ballia is rapidly gaining popularity on e-commerce platforms. Demand for it is continuously increasing on online platforms such as Amazon, Flipkart and JioMart, said the state government on Monday.

People from states including Tamil Nadu, Karnataka, Maharashtra and Madhya Pradesh are now showi...