India, May 8 -- Everyone's doing it raw again. And they're loving it. Get your head out of the gutter. We're talking jeans.

A nice pair of blue (the more faded the better) was a closet staple from the late 1970s to the 2010s. Fashion gurus would offer tips about fit, rise, fray and rinse. Styles went from flared to bootcut, high-rise to low, slim to stretch, skinny to baggy. Someone reading this probably has a pair of jeggings (eww) and green-ankle-crops (kinda cool) in the back of their cupboards. But for the last decade, it seems, no one really bothered with denims.

Until now. Jeans are back, but the playbook has changed. No one wants Mum and Dad's chunky styles - vintage fits mean a whole other thing. Denim is in designer collections...