India, April 9 -- Axis Max Life Insurance Limited ("Axis Max Life" / "Company"), formerly known as Max Life Insurance Company Limited, has secured the top position in the Hansa Research Customer Experience Study (CuES) 2026, ranking #1 among Indian life insurers with a Net Promoter Score (NPS) of 61. Conducted by Hansa Research, a full-service global market research agency conducting research in over 100 countries, the study captures insights from over 3,500 customers across 12 life insurers and measures performance in customer satisfaction and trust, as customers demand more personalized and proactive engagement.

Axis Max Life's leadership in Life Insurance CuES 2026 reflects its deliberate shift from delivering process consistency to b...