India, May 22 -- Jewellery purchase is a major decision, especially when it involves precious diamond. Apart from the serious financial commitment, it also carries deep emotional weight, as a diamond is seen as an heirloom in itself. It may celebrate a career achievement, a personal milestone, a birthday, an anniversary, or another life-defining moment. So, buying jewellery is never casual. It needs to be a well-thought-out decision. This means you need to have clarity along with a comprehensive understanding of what exactly one is investing in.ALSO READ: 8 things every first time diamond buyer should know: From budget to natural vs lab-grown options

Diamond purchase typically is surrounded by a lot of confusion, whether it is about pric...