India, May 26 -- From people immersing themselves in tubs filled with ice to plunging into extremely cold water to relieve stress, cold therapy is rapidly taking over the internet. Ice baths and cold showers are definitely having a moment right now. They're everywhere, from fitness studios to wellness spaces, and social media. They are often talked about like they're a shortcut to better health, recovery, energy, or resilience. But like most things in wellness, it's not that black and white. In an interview with HT Lifestyle, Dr Prarthana Shah, integrative health coach and founder of Buova Care, shared the benefits, risks and reality behind the trend.

Dr Prathana highlighted that cold exposure can have benefits. Some people genuinely fee...